Ensuring that your business shows up in Google Maps

is paramount to long-term viability.

Prospective customers are often skeptical of businesses with little or no online presence.

Happily, Google Maps provide one of the easiest and fastest ways to get online.

Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device.

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What Is Google Maps Marketing?

Google Maps marketing is simply the optimization of your business presence on Google Maps. 

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Why Is Google Maps Marketing So Important?

Google Maps can channel thousands of potential customers toward your business.

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Setting up & Optimizing Your Google My Business Listing

Creating a Google My Business listing is totally free.

This is because it technically isn’t an advertisement at all – you are simply letting Google know that your business exists. 

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Setting Up Google My Business

• Sign in to Google and go to https://www.google.com/business/

• Then locate or create a listing for your business. Sometimes other factors or inputs have led to an impromptu assumption listing about your business. Make sure you claim and correct it if that happened.

• Fill out all of the information to the best of your ability.

• Make sure to select the correct category and add a contact.

• Verify your account. This can be done with Google via phone, email, or traditional mail.

• Add quality photos.

• Double-check all of your information.

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Posting on Google as Your Business

This is an underused feature.

Business owners can “publish … offers, events, products, and services directly to Google Search and maps.”

This can be another effective way to stand apart from your competitors.

 

Paid Advertising & Local Search Ads

If you are struggling to bring in customers and can’t wait for your organic efforts to pay off, you may want to consider paid advertising.

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Tracking Your Google Maps Marketing Performance

Tracking your performance on Google Maps is done via analytics offered with your Google My Business account.

This is necessary for evaluating your current web presence and optimizing it, moving forward

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